Gainesville CarpetsPlus COLORTILE

CarpetsPlus COLORTILE member Steve Elder and Josh Elder, owners of Gainesville CarpetsPlus, will be hosting the event.

CarpetsPlus COLORTILE Summits enhance member businesses through networking, sharing best practices, and training. These events are hosted by a CarpetsPlus COLORTILE member who opens his or her business for the benefit of the group.

Steve and Josh Elder have quite the story to tell and a business plan worth sharing. They started out selling flooring in a gas station and have since grown their business into a multi-million dollar operation. They will share their business model and what has worked for them to achieve this great success at our upcoming Summit.

There are so many take-aways here including how to face one of the most critical and toughest challenges for a business, succession planning. It’ll be a weekend full of information, networking and insight you won’t find anywhere else in the industry!

Gainesville CarpetsPlus COLORTILE has a solid reputation for quality flooring, installation and design services. They have been transforming living spaces for over 30 years.


Steve Elder was working his way through college as a carpet installer, when he started his own business. Getting around on motorcycle had its challenges. “I didn’t have a car, but I had gotten to know some of the mill reps and I would have them drop ship the carpet to the locations where I installed it,” Elder said. “In 1978, when I graduated with a business degree, I didn’t like any of the job offers I got. I wanted to be independent so I went to the bank and opened my first business account with $40. I was friends with property managers and as the company grew, I just kept putting money back into the business. I still do the same today.”

Originally named Gainesville Carpet and Flooring, Steve rented his first space in a warehouse park in 1978. Three moves later, he purchased his first building in 1985, which was home until he built his current store in 2007. This 7,000 square foot building houses offices, a showroom and a warehouse, which is his personal pride and joy.

A staunch independent since 1978, it took many conversations to convince Elder to join CarpetsPlus in 2005. “We were invited to the Green Bay Summit to see how the program would work and I was so impressed, I joined,” said Elder. “CarpetsPlus gives tools and help to members. When we built the bigger store, CarpetsPlus helped bring in displays and set up the showroom. The members share ideas.”

Steve and his wife Jennifer, who is an Associate Dean and professor at the UF Nursing School, also partner in a number of community services. “We believe in paying it forward,” he explained. The couple founded Arbor House, a shelter for homeless pregnant women and later started Mom’s Place to help single mothers and their children. The store also helps Habitat for Humanity with materials.

Gainesville CarpetsPlus is located at 6510 NW 13th Street in Gainesville FL. Their phone is 352-378-2627.

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